Surveys and focus groups have been the gold standard when it comes to determining whether a public service announcement (PSA) persuades people to change behavior. People would be asked to view an ad and rate it for what researchers call ‘perceived effectiveness.’ In other words, participants would rate the ad […]
World No Tobacco Day is May 31 Smoking remains the leading cause of preventable disease and death in the United States. This year, the World Health Organization is focusing on tobacco and heart disease. According to the Centers for Disease Control and Prevention (CDC), one in three deaths from cardiovascular […]
The prevalence of current cigarette use has declined, according to the 2014 Surgeon General’s report, The Health Consequences of Smoking-50 Years of Progress. However, there is significant evidence showing an increase in use of alternate tobacco products including hookah, especially among young adults. As a result, the recommendation in the […]