First published on June 1, 2015 in observance of the COPH’s 30th anniversary celebration. Dr. Carol Bryant was on the ground floor of the USF College of Public Health’s social marketing program when the social marketing field was in its infancy. She credits Dr. Stan Graven, chair of the Department […]
The USF College of Public Health (COPH) welcomed master’s and doctoral students to a graduation ceremony presented at the college (and also livestreamed here) to family, friends, students, faculty and staff on Aug. 5. Dr. Tricia Penniecook, COPH associate professor and vice dean for faculty affairs and development, began the ceremony what public health can […]
One of Florida’s largest passenger rail services is experiencing an increase in ridership – and leaders of a Florida Department of Transportation program that promotes alternatives to commuters who drive alone attribute some of this success to guidance from an interdisciplinary team of researchers at USF who combined eye-tracking technology […]
Social marketing uses commercial marketing principles (e.g., solving a customer’s problem with a product or service) to achieve socially beneficial ends, such as health and safety. Building upon previous research, Dr. Claudia Parvanta, a USF College of Public Health professor who specializes in social marketing and health communication, and colleagues […]
Angela Makris, a USF College of Public Health (COPH) doctoral candidate, recently attended the European Social Marketing Conference and served on a panel focusing on the role social marketing can play in health and health care disparities for people with disabilities. The conference was held in Greece in June. The […]
Alec Bowden and Hope Michael, USF College of Public Health (COPH) MPH students concentrating in public health education, recently competed in the National Case Study Competition in Health Education (NCSCHE). The event was held virtually in February. According to its website, “Every year, NCSCHE brings together up to 50 teams […]
A warning from USF researchers: Scam artists are taking advantage of online surveys that pay for participation – a method of market research that has become more common practice since the start of the COVID-19 pandemic. This conclusion stems from a study that began just before the start of the […]
The USF College of Public Health’s Social Marketing Conference is headed back to the beach as it enters its 26th year with a continued and vigorous commitment to social marketing’s robust capacity to influence complex social problems. Based at the Sheraton Sand Key Resort in Clearwater, FL, the May 27-28 conference includes […]