One of Florida’s largest passenger rail services is experiencing an increase in ridership – and leaders of a Florida Department of Transportation program that promotes alternatives to commuters who drive alone attribute some of this success to guidance from an interdisciplinary team of researchers at USF who combined eye-tracking technology […]

Surveys and focus groups have been the gold standard when it comes to determining whether a public service announcement (PSA) persuades people to change behavior. People would be asked to view an ad and rate it for what researchers call ‘perceived effectiveness.’ In other words, participants would rate the ad […]

An interdisciplinary team of researchers at the University of South Florida has pooled its expertise and resources in order to help influence the effectiveness of public health messaging related to COVID-19. Researchers are collaborating with public health agencies and businesses to combine neuromarketing and biometric tools from the Muma College […]