Posts Tagged Muma College of Business

USF awarded over $8.5 million to train public health leaders in national collaborative leadership program

| Academic & Student Affairs, Center for Leadership in Public Health Practice, Centers and Institutes, COPH Home Page Feed, Featured News, Monday Letter, Take Note!

In an effort to strengthen the U.S. public health system, three national philanthropic nonprofits have awarded the University of South Florida more than $8.5 million in grants to train the nation’s public health leaders in collaboration and leadership skills. The grant is in response to a badly depleted, post-pandemic public […]

Applications now open for new public health leadership initiative

| Academic & Student Affairs, Center for Leadership in Public Health Practice, COPH Home Page Feed, Featured News, Monday Letter, Take Note!

Applications are now open for a new initiative that will bring rising public health leaders together with community leaders to co-create sustainable collaborative solutions that advance health and well-being for all. Supported by an investment of more than $8.5 million from The Kresge Foundation, the Robert Wood Johnson Foundation and […]

Public transportation agency sees boost in ridership following USF eye-tracking research

| Academic & Student Affairs, COPH Office of Research, Featured News, Monday Letter, Our Research

One of Florida’s largest passenger rail services is experiencing an increase in ridership – and leaders of a Florida Department of Transportation program that promotes alternatives to commuters who drive alone attribute some of this success to guidance from an interdisciplinary team of researchers at USF who combined eye-tracking technology […]

Facing facts: Using facial expression analysis to measure PSA effectiveness

| Academic & Student Affairs, COPH Office of Research, Featured News, Monday Letter, Our Research, PRC

Surveys and focus groups have been the gold standard when it comes to determining whether a public service announcement (PSA) persuades people to change behavior. People would be asked to view an ad and rate it for what researchers call ‘perceived effectiveness.’ In other words, participants would rate the ad […]

COPH team continues research on COVID-19 messaging aimed at minorities

| Academic & Student Affairs, COPH Office of Research, Featured News, Monday Letter, Our Research, PRC, Take Note!

In June 2020, the Office of Minority Health (OMH), part of Health and Human Services (HHS), announced the award of a $40 million grant to the Morehouse School of Medicine and key strategic partners, including the USF College of Public Health’s (COPH) Florida Prevention Research Center (FPRC). Along with ICF Next, a global […]

USF researchers use neuromarketing tools to assist Baycare Health System, national public health agencies to assess the impact of COVID-19 messaging

| Academic & Student Affairs, COPH Office of Research, Featured News, Monday Letter, Our Research, PRC

An interdisciplinary team of researchers at the University of South Florida has pooled its expertise and resources in order to help influence the effectiveness of public health messaging related to COVID-19. Researchers are collaborating with public health agencies and businesses to combine neuromarketing and biometric tools from the Muma College […]

Kayla Wilson takes second at Florida Healthcare Innovation Pitch Competition

| Academic & Student Affairs, COPH Home Page Feed, Featured News, Monday Letter, Our Accolades, Students

USF College of Public Health MPH student Kayla Wilson placed second at the annual Florida Healthcare Innovation Pitch Competition that took place on Sept. 16. Co-sponsored by the USF Center for Entrepreneurship at the USF Muma College of Business, Florida Blue and the USF chapter of the National Academy of Inventors, […]