The USF College of Public Health (COPH) Activist Lab held its fifth annual boot camp virtually on Jan. 27. Over 200 students, faculty and interested parties took part in the event, which focused on teaching advocacy strategies to promote global health and health equity. The Activist Lab provides interdisciplinary advocacy, […]
Social marketing uses commercial marketing principles (e.g., solving a customer’s problem with a product or service) to achieve socially beneficial ends, such as health and safety. Building upon previous research, Dr. Claudia Parvanta, a USF College of Public Health professor who specializes in social marketing and health communication, and colleagues […]
Surveys and focus groups have been the gold standard when it comes to determining whether a public service announcement (PSA) persuades people to change behavior. People would be asked to view an ad and rate it for what researchers call ‘perceived effectiveness.’ In other words, participants would rate the ad […]
USF College of Public Health (COPH) doctoral candidate Marlene Joannie Bewa was recently recognized for her many accomplishments and skills in the second-annual women’s edition of Tampa Magazines “Women to Watch 2022.” Bewa is a medical doctor and winner of both a USF Outstanding Young Alumni Award and Golden Bull […]
A warning from USF researchers: Scam artists are taking advantage of online surveys that pay for participation – a method of market research that has become more common practice since the start of the COVID-19 pandemic. This conclusion stems from a study that began just before the start of the […]
In June 2020, the Office of Minority Health (OMH), part of Health and Human Services (HHS), announced the award of a $40 million grant to the Morehouse School of Medicine and key strategic partners, including the USF College of Public Health’s (COPH) Florida Prevention Research Center (FPRC). Along with ICF Next, a global […]
An interdisciplinary team of researchers at the University of South Florida has pooled its expertise and resources in order to help influence the effectiveness of public health messaging related to COVID-19. Researchers are collaborating with public health agencies and businesses to combine neuromarketing and biometric tools from the Muma College […]
Colorectal cancer is the second-leading cause of cancer-related deaths in the US. While the Affordable Care Act (ACA) covers colorectal cancer screening (CRCS) procedures that can catch colorectal cancer early, when it’s most treatable, there are disparities in utilization rates. Dr. Aldenise Ewing, a USF College of Public Health (COPH) […]