An interdisciplinary team of researchers at the University of South Florida has pooled its expertise and resources in order to help influence the effectiveness of public health messaging related to COVID-19. Researchers are collaborating with public health agencies and businesses to combine neuromarketing and biometric tools from the Muma College […]

In June, the Office of Minority Health (OMH), part of Health and Human Services (HHS), announced the award of a $40 million grant to the Morehouse School of Medicine and key strategic partners, including the USF College of Public Health’s (COPH) Florida Prevention Research Center (FPRC). Along with ICF Next, […]

“To tackle current health challenges effectively, it’s critical to create a public health workforce that is able to tap into a wide range of innovative approaches and social marketing is one of these,” said Dr. Mahmooda Khaliq Pasha, assistant professor of social marketing and associate director of the WHO Collaborating […]

While community recreational facilities offer plenty of options for physical activity and getting healthy, the snacks offered at concession stands and vending machines are anything but that, often loaded with fats, salt and sugar.  That’s where public health and social marketing step in. The USF College of Public Health has used […]

From reducing salt intake to preventing smoking, social marketing may be the key to establishing behavior change, according to USF College of Public Health faculty and students who attended the 6th World Social Marketing Conference. “I have always been fascinated by how effective corporations are at persuading people to buy […]

World Salt Awareness Week is March 4-10 It is well-established that too much salt can have negative health effects, including high blood pressure and kidney problems. However, the average American consumes 1.5 times the recommended amount of sodium each day. “Too much dietary salt is a major cause of high […]

March is National Colorectal Cancer Awareness Month The USF College of Public Health’s (COPH) Florida Prevention Research Center (FPRC) in collaboration with Moffitt Cancer Center finished the second year of their FluFIT program to increase colorectal cancer (CRC) screening rates specifically using the fecal immunochemical test (FIT). CRC is the […]

USF College of Public Health’s Dr. Claudia Parvanta, says media plays a big role in shaping our conceptions of health and illness. She, along with her colleague Dr. Sarah Bauerle Bass, associate professor at Temple University, have unlocked the multiple ways that health and media intersect in “Health Communication, Strategies and […]