First published on June 1, 2015 in observance of the COPH’s 30th anniversary celebration. Dr. Carol Bryant was on the ground floor of the USF College of Public Health’s social marketing program when the social marketing field was in its infancy. She credits Dr. Stan Graven, chair of the Department […]
Social marketing uses commercial marketing principles (e.g., solving a customer’s problem with a product or service) to achieve socially beneficial ends, such as health and safety. Building upon previous research, Dr. Claudia Parvanta, a USF College of Public Health professor who specializes in social marketing and health communication, and colleagues […]
Surveys and focus groups have been the gold standard when it comes to determining whether a public service announcement (PSA) persuades people to change behavior. People would be asked to view an ad and rate it for what researchers call ‘perceived effectiveness.’ In other words, participants would rate the ad […]
A new herd of Bulls entered the USF College of Public Health (COPH) on Monday, Aug. 22. Whether you’re a student, faculty member or employee on campus, we are ready to be together for a year planned with more in-person events and celebrations. New faces at the COPH The COPH […]
A warning from USF researchers: Scam artists are taking advantage of online surveys that pay for participation – a method of market research that has become more common practice since the start of the COVID-19 pandemic. This conclusion stems from a study that began just before the start of the […]
The USF College of Public Health’s Social Marketing Conference is headed back to the beach as it enters its 26th year with a continued and vigorous commitment to social marketing’s robust capacity to influence complex social problems. Based at the Sheraton Sand Key Resort in Clearwater, FL, the May 27-28 conference includes […]
In June 2020, the Office of Minority Health (OMH), part of Health and Human Services (HHS), announced the award of a $40 million grant to the Morehouse School of Medicine and key strategic partners, including the USF College of Public Health’s (COPH) Florida Prevention Research Center (FPRC). Along with ICF Next, a global […]
USF College of Engineering Professor James Mihelcic was visiting Tamatave on the east coast of Madagascar to see the work some of his former graduate students were doing on water sanitation and hygiene. That’s where he stumbled upon local artisans building hand pumps used to access shallow groundwater. “Right in […]